The 1934 BMW ‘R7’ prototype is one of the most talked-about and best-loved motorcycles of the 1930s, yet it never left the factory, and was known only through a single, mysterious photo for over 70 years. The life story of this graceful machine is an untold tale of aesthetic movements, internal factory politics, and harsh commercial realities, in which this lovely motorcycle remained a ghostly ‘might have been’.

First conceived in 1933, the R7 began with a simple brief; create a wholly new motorcycle as ‘range leader’ to replace the R16, introduced in late 1928. The R16 used a chassis built from stamped-steel pressings (sometimes called the ‘Star’ frame), a cost reducer which eliminated the skilled labor necessary to weld or hearth-braze a tube frame. Previous BMW frames had a Bauhaus simplicity, while the pressed-steel ‘Star’ gained a shapely Art Deco flair. The new look begged an aesthetic question too compelling to ignore, given the general industrial trend towards Streamlined shapes on cars, airplanes, trains, and toasters. If the R16 whispered Art Deco, what would a total embrace look like?

The responsibility for this new machine likely fell to Alfred Böning, the designer of BMW motorcycle chassis from the 1930s onwards. While no names were attached to the curved frame and swooping mudguards of the R7, “it is perfectly clear the hand of an artist was involved”, according to Stefan Knittel, author of several books on BMWs. The prototype R7 is elegant, simple, and perfectly balanced – did Böning unleash a hidden flair for styling, or were BMW automotive ‘fender men’ called in for a bit of curvaceous appeal? In the early 1930s, individual designers were rarely celebrated, although a few ‘stars’ in the industrial design world were rising, like Raymond Loewy and Norman Bel Geddes. BMW first gave kudos to their ‘pencils’ with the 1940 Mille Miglia streamlined racing cars…in the 1980s! No surprise then that so little remains of the R7’s genesis.

While the styling was obviously radical for BMW, the engine and gearbox were equally innovative, a fact discovered only during restoration of the dismantled R7, in 2005. Likely drawn up by Leonhard Ischinger, BMW’s ‘engine man’ in the 1930s-50s, the engine bears a superficial resemblance to the rest of BMW range, but the crankcase and gearbox castings are one-offs, as are their internals. The cylinder heads and barrels are a single casting, as per aero-engine practice at the time; one less joint to leak. The unique crankcase was shaped to seamlessly fit the monococque chassis from which it hangs. The front forks are a BMW first in being fully telescopic, leading the rest of the motorcycle industry by several years. Internally, the camshaft is placed atop the crankshaft, and the gearbox uses a primary shaft separate from the gear cluster, which slows down the gear speed and helps reduce the notorious shaft-drive ‘clunk’ when shifting. These last two ideas appeared in BMW bikes in the 1950s, when Böning was finally able to incorporate them on production machines.

The R7 weighed in at 165kg (5kg lighter than the R16) with engine capacity 793cc, producing 35hp @ 5000rpm (2hp more than the R16), breathing through Amal-Fischer carburetors with accelerator pumps (!) and swill-pots to cure any fuel starvation while cornering. Thus the experimental model had seriously hot performance, being capable of over 90mph while looking sensational. Superbike, anyone?

When completed in 1934, the R7 wasn’t exhibited or press-released; it appears to have been shelved immediately.The first the world knew of the ‘Art Deco’ BMW was a magazine article on the new R5 model in 1936, which included a retouched side-view photo captioned “what could have been”. That solitary photo launched decades of mystique around the R7, giving rise to the Question: why on earth didn’t BMW manufacture this beautiful machine?

Complicated forces worked against the R7. While the prototype is a hand-fabricated one-off, actual production would require huge investment in tooling for the metal pressings, new castings for the engine, gearbox, and cylinders, plus setup for all the unique internal parts. With only a few hundred of their excellent R16 sold, recovering the tooling investment was unlikely. Also, BMW were aware that motorcyclists are very conservative consumers, and bikes which read as ‘design exercises’ in sheet metal were never successful: the Mars (Germany), the Ascot-Pullin (England), and the Majestic (France) all trod a similar path to the R7, being ‘ideal’ designs of innovation and great style, yet doomed to commercial failure. Motorcyclists of the Vintage period, dedicated gearheads all, wanted the fiery beating hearts of their mounts visible in all their complication; this remains our enduring delight.

Internal factory politics certainly played a hand as well. Rudolf Schleicher, chief of motorcycling at BMW, was convinced the ‘range leader’ should be a sporting motorcycle, not a luxury machine, and factory notes indicate his plan for a supercharged motorcycle for the public! The prototype of his blown roadster was seen in the BMW ISDT team of 1935, but such an ‘ultimate motorcycle’ was seriously impractical; “Every owner would need his own specialist mechanic, and BMW didn’t want private competition for their factory racing team,” notes Stefan Knittel. As it was, neither Blown nor Deco was produced, but the telescopic forks and curvaceous mudguards of the R7 did find their way onto the R17 model.

The R7 was dismantled, but never destroyed; it remained at the factory, strapped to a wooden palette in the factory basement, well known to BMW employees. It must have been dear to Alfred Böning’s heart, as he kept it close at hand until his retirement in the 1970s. By this time, BMW was re-collecting its history, with their famous ‘bowl’ museum opening in Munich for the 1972 Olympics. While a clamor arose in the 1980s to revive the R7, it wasn’t until 2005 the task was handed to two legendary restorers; Armin Frey undertook the mechanicals, while Hans Keckeisen massaged the sheet metal. The results are sensational.

The 1934 R7 prototype is an unquestioned design success – a graceful and beautiful study of flowing lines, curves, and feminine masses. Almost to a person, especially to non-motorcyclists, it is considered one of the most beautiful motorcycles ever made. As good as it is, the R7 is a total philosophical departure from what is best about BMW during its first 60 years; restraint. The extravagance expressed by the R7 is shockingly French – more Delahaye than Bauhaus.That the R7 was never serially produced makes complete sense, but 75 years on, she’s still a heartbreaker.

This article was written for the 2011 Amelia Island Concours catalog.  Copies of the catalog may be available. Many thanks to Stefan Knittel for his insights and information.


Paul d’Orléans is the founder of He is an author, photographer, filmmaker, museum curator, event organizer, and public speaker. Check out his Author Page, Instagram, and Facebook.


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