
The Harley-Davidson team embarked on the Livewire project 6 years ago, gambling that battery technology would develop quickly enough to give their design the range and power it would need to compete head-on with traditional dinosaur-juice motorcycles. A new generation of ultra-compact, ultra-powerful batteries still hasn’t emerged, but the e-Bike market is expected to expand 45% by 2020, as opposed to a continuing slide for Internal-Combustion (IC) motorcycle sales. Harley-Davidson announced an 11% drop in their sales in the last quarter of 2017, and closed their Kansas City plant. H-D CFO John Olin said they will invest $25-50Million per year to develop their electric motorcycle technology, with the goal of dominance in the premium e-Moto market.
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