The Vintagent Ads: The campaigns that sold us.
STAR STUDDED SPOTS (1985-1988)
Run Time: 0:30
A Film By: Weiden & Kennedy for Honda
Key Cast: Grace Jones, Adam Ant, Devo
FILM MAKERS
Last week we featured the revolutionary ad campaign by Wieden & Kennedy for the Honda Elite Scooter line featuring Lou Reed. Read all about that spot and the campaign’s inception HERE. The pitch was to put an edgy celebrity on a practical efficient city scoot. why not! The ad was a tremendous success and was followed by a series of star studded spots featuring more unlikely (or likely?) celebrities.
SUMMARY
We’ve added them all to our YouTube channel and you can check them all out here: Grace Jones, Grace Jones & Adam, Ant, Jim McMahon, Sandra Bernhard, Jim McMahon & Sandra Bernhard, Miles Davis, and Devo. As we find more, we’ll continue to add them to the Archive. Stay Tuned!
RELATED MEDIA
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Kind of ironic that despite the myth of ‘ star power ‘ the Honda Elite’s sale were DOA on US shores the minute they landed .
And Mile Davis ? Seriously … thats as bad if not worse than Lou Reed . Miles … the ultimate badass of musician badasses … drove Ferraris’ almost exclusively once he could afford them … drove like a maniac regardless of what he was in .. and could kick your pathetic posterior from one end of the ring to the other .. and on the street .. with his prodigious boxing skills … advertising for a wimp Elite … yeah right … that just had so much effect on sales … oops .. it didn’t … everyone assuming Mile only did it for the $$$$$$ which Honda by then had to of paid out a bundle .