Hugo Eccles

Hugo Eccles is British industrial and product designer, who founded Untitled Motorcycles to build custom motorcycles for private clients and brands.  Hugo studied at the Royal College of Art in London, starting at global design consultancy IDEO, and later with superstar designer Ross Lovegrove. He emigrated to the USA in 2003 to become Global Director of Product Design at Fitch, then headed the Arnell Group’s Innovation Lab in New York City.  He returned to London in 2010 to work with Sir Terence Conran as managing director of Studio Conran.

In 2014 Hugo founded Untitled Motorcycles in San Francisco, California.  He rapidly gained attention for his forward-thinking designs, winning several awards.  Zero Motorcycles approached him to build a special version of their SR/F sports motorcycle before it was launched, lending support with electronics and making prototypes available. The result was the XP Zero, which gained worldwide acclaim for its futuristic lines and solid design pedigree.  The XP Zero is available as a limited-production model intended for road use, and Hugo is following the EV thread with the XR Zero, a racing version of the XP Zero, and the SuperMerica, using the LiveWire platform.