LiveWire is the electric vehicle (EV) spinoff brand founded by Harley-Davidson in 2021. With an eye to the future, Harley-Davidson began investigating EV motorcycles in 2010, working with San Francisco-based startups Mission Motors and Alta Motorcycles to jump-start their R&D into this new territory. The result was the LiveWire, publicly introduced in 2014 with a tour of their dealerships across the USA, where interested riders could test this all-new EV design, from the oldest continually-operating motorcycle company in the world.

When Harley-Davidson announced the LiveWire would be available to consumers in 2019, they became the first major motorcycle manufacturer to offer a large-capacity electric motorcycle. In 2021, Harley-Davidson announced that LiveWire would become a stand-alone brand on the New York stock exchange (LVW), with a majority interest retained by H-D, and major investments from KYMCO and ABIC, a SPAC created to take LiveWire public in June 2022. It’s an exciting project.

At the Petersen; the LiveWire One Carbon Fiber and Suicide Machine Co. custom