MOTO UNDONE
BY JOEY RUITER
FROM GRAND RAPIDS, MI, USA
COURTESY OF JOEY RUITER
Moto Undone is a pure idea in a rigorously geometric form, and the most uncompromising two-wheeled design object ever built. It tosses out all moto-design cues, replacing them with a mobile magic mirror on which the rider looks vulnerably organic. Industrial designer Joey Ruiter is famous for outrageously simple vehicle shapes that can be experienced as threatening in their synthetic aloofness, and Moto Undone does not need a person: it is perfect in itself, more an object for worship than a vehicle.
From the familiar to the unexpected, Moto Undone ignores what makes motorcycles interesting. Ruiter wanted to reset the definition of a motorbike by stripping away historical attributes that make them so great. It’s hard to image a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones. The motorbike references are small and when someone is riding they are all you see. The bike almost disappears. The rider just floats along the streets silently.
FOLLOW JOEY RUITER
