Yves Béhar

Born in Lausanne, Switzerland, Yves Béhar is a superstar industrial designer and founder of the branding firm Fuseproject in San Francisco. He studied design in Europe before attending the Art Center College of Design, and in the 1990s worked in Silicon Valley on design/technology projects for clients like Apple.  He broadened his design interests to include furniture and clothing, and funded Fuseproject in 1999 to explore the integral relationship of brands with products.   His client list is enormous, and his soft, minimalist style has earned him global acclaim.

In 2007, San Francisco startup Hum Cycles, later known as Mission Motors, approached Fuseproject to design the world’s first electric sportbike.  The team of ex-Tesla employees had the technical skills to meet the 150+mph expected in the sports motorcycle category, but wanted a stunning design to emphasize that a new generation of motorcycles was approaching.  Béhar’s sophisticated and elegant Mission One was revealed in Feb. 2009.  He has recently returned to the EV space, designing the Unagi Model 11, a folding standup scooter with adaptive safety features made of unique materials for lightness and strength.

At the Petersen; the Mission One mockup and only Mission One motorcycle