“Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.” – Jonathan Ive, Apple’s design chief



While designing my one and only electric bicycle five years ago, I imagined how more simple and even more basic a electric moped would look like. I decided to go for that. No pedals, no gears, no chain. Bended steel tubes for the frame, a brushless hub-motor inside the rear wheel. No petrol in the tank; instead I placed a battery inside.

A lot. The idea started with the shape of a bicycle, not a motorcycle in mind. With every step in the design process, I left out some more parts of the bike, to end with the absolute minimum.

About three years ago we started to sell the Motorman in Europe. We now sell most products in The Netherlands, Germany, France, Swiss, Belgium, Norway.

Yes, we have serious plans to come to the United States. We are working on legislation now.
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