You knew it was just a matter of time. Once longboards became electrified on the streets of San Francisco, someone was bound to develop an electric surfboard, right? Conventional wisdom and a wise bet would have pegged Santa Cruz, the surf capital about 75 miles south.

Sweden?!
“The market for electric surfboards has seen a stagnation in new products that push the limits of what these machines can do,” Awake founder and CEO Philip Werner said. “Not much has happened in respect to power and agility, and even less attention has been given to exterior design and user experience. The Awake Rävik completely disrupts the existing arena, and is our statement that great design and great performance belong together.”



Electric Surfboards ????????
Begging the question : has the world become ) completely stupid B) pathetically lazy .. or C) desperate for the next new thing to waste their money on regardless of whether or not anyone in their right mind really needs or wants one ?
Suffice it to say if the global events of the last 24 months are anything to go by …. I’ll have to go with ;
All of the above