[Originally published as Paul d’Orléans’ monthly column in Classic Bike Guide, September 2013]
Have you noticed? Old bikes are Everywhere nowadays – I mean, pick up a copy of Vogue (go ahead you slob, it won’t slap a bowtie on that horrid plaid shirt) and prepare for amazement; fashion models riding vintage Indians and Triumphs by the dozen! Dive into the pages of any fashion magazine today, and I mean this month, the lumbar-crushing September Issue; you’ll find it choc-a-bloc with old motorcycles. It’s the greatest sexual commingling of Fashion and Motorcycles since the 1970s, which means the 2010s are the literal Children of those fabulous ‘70s Norton, Triumph, and BSA ad girls – all those groovily clad, or scantily unclad, superhot babes, who are now undoubtedly mothers if not grandmothers. You may in fact be married to one, you lucky greybeard, while your kids are hard at it, doing exactly what you did, at the age you did it. Posing.















Ahhhh .. PdO ole bean … Bosozoku has been dead and gone for going on a decade now . Anyone trying to revive it is a fool pretending to be something they’re not in a futile attempt to be relevant .
Making this entire article somewhat less than relevant today . More like a past dead and buried and thank the small metal gods for it . ( fashion … aaack …. been there ( both myself and two family members worked for BB back in the day ) done that … its all ephemeral crap when the day is done
As far as ads and motorcycles are concerned though …. you’re outta date yerself ole bean . Seems to me on TV ( I’s a poet and don know it ) from Coffee machines , roasters and pods M/C’s have been all over the place …
then there’s the extensive campaigns for over two years by the likes of Canadian coffee roasters ‘ Kicking Horse ‘ … featuring M/C’s [ gotta just love a donkey on a chopper … cause there’s sumpin ironic about that … hee hee .. ] and varieties such as Kicki Ass … ‘ 454 Horsepower etc ( ahhhh them Canadians … a step ahead of us in more ways than one and kicking our ass [ e.g. Polaris selling off Indian M/C in response to .. well … you know ] whether we know it or not
And then there was that good three seasons worth of Brad Pitt / dLonghi TV ads .. along with his own M/C influenced machine … and hell … I could go on forever . Bikes here … bikes there .. on TV and print bikes everywhere .
So Fashion ? … hell …who cares anymore about fashion ? Its all fast fashion now that will barely last three washings
But you know what the truly sad FACT is ? Despite all these ad campaigns .. past and present … attempts to make motorcycling hip … etc – et al ..ad nauseam ….
Motorcycle sales are still in the toilet … with new leading the way down ( especially H-D / Indian ) .. with used sales plummeting quicker than most of us wish they would . All bets are … governments won’t kill off motorcycling …. we will .
Sigh ………..
Sniff …
Oh well … least I got mine … had fun … and .. well … you know ……….. 😎
Now about those Stiletto gals .. any chance they’s still lurking about …. LoL
I heard that royal enfield and triumph are the only ones making money in this current motorcycle depression