Want to get bikers up in arms? Revive a hallowed brand. Established manufacturers get a pass when producing ugly or ill-considered motorcycles, and nobody questions their right to exist, but a new manufacturer using an old name fights steep resistance, no matter how committed it is to the old name. Brough Superior owner Mark Upham is doing his best to honor the spirit of the late George Brough, which is probably impossible in the 21st Century, because Brough invented a genre – the luxury motorcycle – that was bombed out of existence in World War II.The Vintagent Road Tests come straight from the saddle of the world’s rarest motorcycles. Catch the Road Test series here.


Brough Superiors were built between 1919 and 1940, and immediately earned a reputation for quality, innovation, handling, speed, and beauty.
The new Brough Superior lifts its tank design directly from a 1920s Pendine racing model, which used triple straps to bind tank to frame; it’s the visual DNA of a Brough Superior, and a feature Mark Upham insisted on. Underneath that old-school tank (built in polished aluminum) we leave the past behind and enter the 21st Century, with a unique motor and innovative chassis.








Aaaaaaaaaaaaaaaaaaargh.!
But, where I once loathed this horror story, I am actually now coming round to to it. I can see the value of the technicals and simply, love that tank. Would I buy one were the funds available.. probably yes tho unlike you, you poseur.. I would not, could not, cope well with the attention.
Perhaps.?
And.. why do you describe the engine as a “Boxer”.? where it is to my eve, a V twin, or as Ducati perversely claim.. an L twin.
To the best of my knowledge and rememberance.. the BMW opposing twin was always “the Boxer twin”.
Any thoughts.?
Finally.. a photograph, of you.
Stafford show 2012.. the shot of the derriere of the chap with the shoulder bag is YOU.!
We had been chatting for some good while and as you moved away, the memsahib with the camera. Gotcha.!
Well, some of you anyway.
Regards
WF
https://photos.google.com/photo/AF1QipNyHrdI79IXYSxJmvsG6r0Q5L7inxZV7I2iKJt-
Hi William,
The Boxer reference is not to the engine configuration but to the company that designed the motor – Boxer Design in France. Clearly, it’s a V-twin!
all the best, Paul
Boutique snob bike ….. you can have it.
I wasn’t sure I liked it when I first saw the initial images but the design has grown on me. More so when I saw one in the metal. The standard of engineering is that of a watch maker. Snobby boutique machine ( see previous comment) well the car industry has accommodated them for years without complaint. Aside from everything else, not many people realise just how hard it is to produce a motorcycle, let alone a bespoke one with limited resources. Knowing Metisse well and the Midual team slightly less so, the effort and commitment required……..that will never return a profit on the development…….is something to be appreciated if not applauded. I hope the Brough Superior does well. At the current asking price, you may find it to be good value for money.
I’m probably being a bit miserable here, given the difficulty of producing a new motorcycle, but to my mind Mark Upham has missed the point, the Brough ethos was all about performance, being the fastest, the new brought takes styling cues from the original but not the ethos in my opinion, looks nice though!.
Mark, I think it’s impossible to replicate the conditions that made the first Brough Superior, superior! Except perhaps in quality. It makes no sense anymore to be fastest, or most expensive. This machine does qualify as a ‘luxury motorcycle’, in my opinion, which may be the only category left to fill! At least it’s not an S&S motor or some horror, this is original stuff, and really good too.
Hi Paul,
Your comment above and similar text in your review makes for an interesting conversation.
“…immediately earned a reputation for quality, innovation, handling, speed, and beauty…”
and
“…It isn’t likely for a motorcycle to be all those things today, as “fastest” seems irrelevant, most expensive is a matter of adding zeros…”
The Moto Czysz C1 came to mind as I read that sentiment.
I understand Michael Czysz’s desire to race his ingenious bike (and no way am I 2nd guessing the decision to compete*). In the context of your comment about not being able to replicate the Brough mystique in the modern age, what if Czysz had taken a ‘street bike first’ approach? (similar to Triumph’s market strategy for the 955i and later 675 sport bikes. Those weren’t raced by factory efforts at first).
It is fun (and heartbreaking) to imagine the C1’s potential in this regard. That bike had great ideas, great looks, and to top it off, former racers’ were blown away by its handling ability & the overall riding experience. Even James Parker had promising comments for street bike potential based only on the design concepts brought forth.
The C1’s engine (full of uniqueness, smoothness, sound) combined with the bike’s innovative suspension could have broke through decades’ worth or sameness & vehicle dynamics. The bike’s overall handling may have provided the street bike owner another level of ‘skill’ at speed that was previously unobtainable. And, that could have continued the brough-like mystique. Not outright bike speed, but improved operator speed, done more comfortably.
Remember, the C1’s bike dynamics came before today’s electronic aids.
—–
*decision to compete: how can one not want to race that design, especially at a time when American OEM road racing was (and is) non-existent.
Cheers to these innovators. Boo to the people that want to throw out “snobbery” bs.
Does not cut it for me.
Riding 50+ years, ducati, moto guzzi and a raft of Brit bikes. Looks very contrived and unwieldy. There is no artistry in this bike. The original Georges were advanced for there time but that time is passed. So many manufacturers have surpassed (as they should) the Brough artistry in the following 80 years that they are no longer relevant.
It is pure snobbery to try and re-create this Marque for an A list of pretentious riders who generally would not have a clue about what T.E. Lawrence felt, hunched over the bars.
This is a huge mistake!
I hate that I love it! It fills a nitch/void.
Hi The 90 degree vee twin doesn’t look right and spoils the look of the bike! Its too open but is probably the best engine design from a engineering point of view.
Works for Ducati since 1971…