The Vintagent Ads: Go Well Go Shell

GO WELL GO SHELL (1991)

Run Time: 1:30
Producer: George Patterson agency, Shell Company of Australia
Key Cast: Mark Myers as Steve McQueen

FILM MAKERS

“This week Shell launched a new advertising campaign to strengthen consumer perceptions of the company as the largest petrol retailer in Australia. It was created by the George Patterson agency and revives the theme ‘Go well go Shell’, which was last used in the early 1980s. The campaign is designed to claw back some of the ground Shell has lost to its rivals, particularly BP Australia, since early last year.

Two very different television commercials form the first phase of the campaign. One is set in the future, with a giant high-tech petrol station floating in space, and the other recreates a scene from the 1950s movie The Great Escape. Both promote Shell’s role as the leading petrol retailer. To ensure motorists get the message, Shell will spend an estimated $6 million on media advertising during the next 12 months.” – Financial Times, 1991