The Vintagent Ads: The campaigns that sold us.

BELSTAFF: RIDE ON  (2014)

Run Time: 1:27
Producer: Belstaff
Director: Trey Laird
Cinematographer: Peter Lindbergh
Key Cast: David Beckham, Andreea Diaconu

FILM MAKERS

90 years of speed and style

To celebrate the company’s 90th anniversary, Belstaff embarked on a campaign spotlighting the brand’s rich heritage and its deep connection to the motorcycle culture that has inspired generations of adventurers.This 2014 campaign, featuring David Beckham, captured by legendary photographer Peter Lindbergh and creatively directed by Trey Laird, served as the centerpiece of a broader strategy, which encompassed events, publications, multiple films, a documentary collaboration, and a special capsule collection in partnership with David.

A limited edition coffee-table book of photography by Peter Lindberg was released, titled Off Road. Copies are rare, but there is one for sale on Ebay UK!

SUMMARY

Inspired by classic road trip and biker films like Easy Rider, the film highlights the gritty, noisy, and free-spirited nature of riding motorcycles while dressed in signature Belstaff leather jackets and waxed cotton gear. It features renowned footballer and avid motorcyclist David Beckham and model Andreea Diaconu zipping through fields on a motorcycle. The serene beauty of the English Countryside is offset by the Grit, Noise & Exuberance of friends with a shared thirst for Adventure.

RELATED MEDIA

Read an interview with David Beckham about the campaign

BELSTAFF

Ads Fashion Film