Recently, I reported on the French custom garage Jambon-Beurre Motorcycle, run by partners Benjamin Cochard and Antonin Guidicci. They were bitten by the e-Bike bug two years ago, and created a sublime one-off e-Tracker. As Cochard told me, they’ve been working on a proper production-friendly model, and here it is with a new name: Gloria. The team has expanded with industrial designer Vincent Graviére as a third partner, and the concept has evolved from the raw punch of the Jambon-Buerre into an appealing urban commuter, with the concept of being a fully customizable machine via an online visualizing system, with delivery to your door.
After a 10-minute run on our friend’s BMW electric scooter, we came back to the workshop with only one idea in mind: put this crazy technology into a cool body! We immediately fell in love with a magic mix of high power, high torque, constant push and silence. It makes you feel a new kind of freedom that a gas-powered bike cannot brings you. You feel like driving a Star Wars race ship in the city. It’s pure magic.
Problem is that electric high power technology and old school mechanicals are two different worlds! That is how we met the guys from Pymco, a French startup specializing in electric power management.
Together, we started to think about how could we mix ideas to put in the same bike, combining the savage spirit of `70s and `80s motorcycles, with the great modern electric power technology and the colorful street style inspired by the `90s kids that we love so much ?
So here is Gloria. Inspired by digitally native vertical brands, Gloria is the first fully customizable electric motorcycle.
Homologated like a 125cc motorcycle, you can drive it with a regular car license. But the acceleration is closer to a 300cc than a 125cc. With a 100 km range and 120 km/h max speed, Gloria is perfect for urban/suburban condition and riding it is as simple as riding a scooter.
No more dealership with 30 bikes aligned in the shop window, all the same, and a fat guy with a tie telling you to buy the one with the best margin.
Gloria is the first digital pure player of the motorcycle history. Go online, customize your dream motorcycle and we deliver it to your home. Wanna change the look of your bike? Just go back online anytime and make the modification on the app. It automatically plans an appointment with our services and we update it right to your tastes.
With Gloria, you don’t look for a perfect bike for you anymore; you just create the bike that fits you. And as the customization is done by the manufacturer itself, it’s fully legal on the road, which is very new in the custom motorcycle world.
We are still raising funds to finish the development and launch the production. First sales are planned for 2020.
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It’ll be interesting to see how well the concept will be accepted by the buying public assuming the financing can be found to move into ‘ production ‘ I have to admit .. as much an anti EV person as I am ( due to the multiple unresolved problems all EV’s deal with ) as a city bike … and especially an entry level city bike … providing a bit of individualization ( and style ) , a modicum of common sense .. along with keeping it legal as many EU cities begin banning ICE M/C’s within city limits … this does make a certain amount of sense . Question is … will potential buyers open their wallets along with their minds ? Hmmmm …..
Rock On – Ride On – Remain Calm ( despite the impending gloom ) and do Carry On . Fingers crossed 😎
Here comes the future of motoring. Customizing a vehicle before the purchase. The only segment of the transportation industry currently onboard with this is heavy trucks. You pick the engine size and brand, frame style and length, transmission type and rear axle gear ratio. The cab configuration, interior styling, seating, rest area, gauge package, driver comfort features. Every item is custom ordered to make YOUR truck safe, purposeful, and comfortable.
When you plan on driving something a million miles, having it designed to fit your personal needs, your commercial use and make you money, it’s all about the details. I can’t wait to see what millions of people can design that engineers have never dreamed of. Say good bye to boring and hello to what was that?
The market for woman riders is outpacing the male buyers. There is the female risk assessment though that gets in the way of the inherent questions that come with. Can I ride a motorcycle? Our SKIDBIKE with Safety Wings http://www.skidbike.com is perfect for that initial lesson to realize not only can I ride, but how much fun it can be to commute on 2 wheels.
It may be easier to sell shoes to barefoot people. Very few Women have motorized bikes. Now comes along a product you plug in, not wrench on. It’s the perfect marriage…but will it last? Someone tell the world the next recession is coming sooner than later. Start-ups beware.
Next recession ? In light of our current ‘ avalanche ‘ economics and political instability across the globe we’d better hope all it is is a major recession .
As for the market for woman riders outpacing male buyers ? I’m not sure where Dane is getting his/her (mis)information from but all statistics , sales/registration figures and evidence on the ground say the exact opposite . Fact is female of all ages buyers of motorcycles are in steep decline … and even at their peak barely made a dent in overall M/C sales
Thats a nice bit of marketing hype verging on outright propaganda in the effort to sell your services Dane .. unfortunately there is ZERO substance backing up your misinformation ….. with the facts … facts … you remember those don’t you … in direct contradiction to your claim that woman buyers are outpacing male